Size of online dating market uk

The company estimates that a third of new relationships now arise from the internet.

But it warned that a quarter of those surfing the web for a partner, particularly men, were already in a relationship.

In the UK, it is worth £300m a year and, according to the UK’s Online Dating Association (ODA), ‘’. These sites differ in terms of their number of users, their user characteristics, geographic coverage, and in their business models.

And the offer is widening: matchmaking, niche dating, social dating, dating apps, and online personals, are all examples of new products that have been launched in recent years. The subscription-based model is the preferred business model of some of the largest sites.

With an explosion of new websites and apps, the dating services industry has performed very well in the past five years and is continuing to grow as today's singles turn to the Internet for help finding love.

It was one of the first dating sites to hit our computer screens, and two decades on, the owner of The Match Group - which includes Match.com, OKCupid and Tinder - has announced it will float on the stock market later this year.

Dating no longer resembles the courting of pre-internet years.

The influx and popularity of dating apps, such as Tinder, Grindr and Hinge, have had a significant impact, opening up online dating to new users.

Going forward, how successfully free dating apps can monetise their products will be very important for industry growth.

Leave a Reply