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As reported here, Trey Songz is taking a very unique approach to promoting his new album, ‘Tremaine,’ by teaming up with VH1 for a “reality” dating show.

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You’ll remember that this past season, we aggressively called out almost every corporate sponsor of “Dating Naked,” telling them in no uncertain terms that by choosing to spend advertising dollars on that program, they were deliberately aligning their corporate values with the values of that show.

Trey Songz delivered the first episode of his VH1-teased ‘Tremaine the Playboy’ dating show last night and as it turns out — the entire ‘show’ is a ruse!

Thankfully, the series is nothing but a marketing ploy created to coincide with the release of his new album, , on March 24th.

Read More On March 24th Grammy-nominated crooner Trey Songz unleashed his 7th LP, ‘Tremaine,’ to the delight of his faithful fans.

Yet, despite being preceded by a number of releases of some of its housed tunes including ‘Animal,’ ‘Playboy,’ Song Goes Off,’ ‘Nobody Else But You,’ and more, the project did not manage to drum up nearly as much buzz…

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