I used data analytics to game online dating

Tinder now claims to have matched billions of online daters, with its daily number of swipes often surpassing a billion.Stats like these are some of the reasons why this dating app has gained large amount of news attention, as well as lofty valuations, amid claims that it is revolutionizing the online dating game.Sponsored Products are advertisements for products sold by merchants on When you click on a Sponsored Product ad, you will be taken to an Amazon detail page where you can learn more about the product and purchase it.Niche sites like Our (for serious daters over 50), Christian (for Christians seeking singles with similar values), Black People (for African American people to connect) and (for Jewish singles) offer eponymous consumer value propositions.In the mobile first arena, Tinder is the undisputed leader.So, it’s clear that these new apps have yet to overtake traditional dating sites like Match.com, OKCupid and Chinese dating site Jiayuan.

Online dating has jumped among adults under age 25 as well as those in their late 50s and early 60s.

Imagine being an avid skier and receiving customized invitations from your favorite resort when there's fresh powder on your favorite run, or text alerts letting you know when the lift lines are shortest.

They've also taken the data to the people, providing websites and apps that will display your day's stats, from how many runs you slalomed to how many vertical feet you traversed, which you can then share on social media or use to compete with family and friends.

But big data is so much deeper and broader than that.

I believe there are 10 major areas in which big data is currently being used to excellent advantage in practice - but within those arenas, data can be put to almost any purpose.

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